diff --git a/core/pom.xml b/core/pom.xml
index 86a350fb..d8ea7b2e 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -22,7 +22,7 @@
     <parent>
         <groupId>com.google</groupId>
         <artifactId>bitcoinj-parent</artifactId>
-        <version>0.10-SNAPSHOT</version>
+        <version>0.10</version>
     </parent>
 
     <artifactId>bitcoinj</artifactId>
diff --git a/core/src/main/java/com/google/bitcoin/core/VersionMessage.java b/core/src/main/java/com/google/bitcoin/core/VersionMessage.java
index 05833609..837978c5 100644
--- a/core/src/main/java/com/google/bitcoin/core/VersionMessage.java
+++ b/core/src/main/java/com/google/bitcoin/core/VersionMessage.java
@@ -73,7 +73,8 @@ public class VersionMessage extends Message {
     public boolean relayTxesBeforeFilter;
 
     /** The version of this library release, as a string. */
-    public static final String BITCOINJ_VERSION = "0.10-SNAPSHOT";
+    public static final String BITCOINJ_VERSION = "0.10";
+
     /** The value that is prepended to the subVer field of this application. */
     public static final String LIBRARY_SUBVER = "/BitCoinJ:" + BITCOINJ_VERSION + "/";
 
diff --git a/examples/pom.xml b/examples/pom.xml
index 05e23423..1f0a442f 100644
--- a/examples/pom.xml
+++ b/examples/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>com.google</groupId>
         <artifactId>bitcoinj-parent</artifactId>
-        <version>0.10-SNAPSHOT</version>
+        <version>0.10</version>
     </parent>
     <modelVersion>4.0.0</modelVersion>
 
diff --git a/pom.xml b/pom.xml
index 2faebfad..7f22c5be 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
   <groupId>com.google</groupId>
   <artifactId>bitcoinj-parent</artifactId>
-  <version>0.10-SNAPSHOT</version>
+  <version>0.10</version>
   <packaging>pom</packaging>
 
   <modules>
diff --git a/tools/pom.xml b/tools/pom.xml
index 5bd9d799..691674b3 100644
--- a/tools/pom.xml
+++ b/tools/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>com.google</groupId>
     <artifactId>bitcoinj-parent</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>