diff --git a/framework/spree/.env.template b/framework/spree/.env.template
index 665fefba0..7d2b52026 100644
--- a/framework/spree/.env.template
+++ b/framework/spree/.env.template
@@ -14,3 +14,5 @@ NEXT_PUBLIC_SPREE_CATEGORIES_TAXONOMY_ID=1
 NEXT_PUBLIC_SPREE_BRANDS_TAXONOMY_ID=27
 NEXT_PUBLIC_SPREE_SHOW_SINGLE_VARIANT_OPTIONS=false
 NEXT_PUBLIC_SPREE_LAST_UPDATED_PRODUCTS_PRERENDER_COUNT=10
+NEXT_PUBLIC_SPREE_PRODUCT_PLACEHOLDER_IMAGE_URL=/product-img-placeholder.svg
+NEXT_PUBLIC_SPREE_LINE_ITEM_PLACEHOLDER_IMAGE_URL=/product-img-placeholder.svg
diff --git a/framework/spree/isomorphic-config.ts b/framework/spree/isomorphic-config.ts
index 6255b1535..b665fcd4f 100644
--- a/framework/spree/isomorphic-config.ts
+++ b/framework/spree/isomorphic-config.ts
@@ -1,6 +1,7 @@
 import forceIsomorphicConfigValues from './utils/force-isomorphic-config-values'
 import requireConfig from './utils/require-config'
 import validateCookieExpire from './utils/validate-cookie-expire'
+import validatePlaceholderImageUrl from './utils/validate-placeholder-image-url'
 import validateProductsPrerenderCount from './utils/validate-products-prerender-count'
 
 const isomorphicConfig = {
@@ -18,6 +19,12 @@ const isomorphicConfig = {
   lastUpdatedProductsPrerenderCount: validateProductsPrerenderCount(
     process.env.NEXT_PUBLIC_SPREE_LAST_UPDATED_PRODUCTS_PRERENDER_COUNT
   ),
+  productPlaceholderImageUrl: validatePlaceholderImageUrl(
+    process.env.NEXT_PUBLIC_SPREE_PRODUCT_PLACEHOLDER_IMAGE_URL
+  ),
+  lineItemPlaceholderImageUrl: validatePlaceholderImageUrl(
+    process.env.NEXT_PUBLIC_SPREE_LINE_ITEM_PLACEHOLDER_IMAGE_URL
+  ),
 }
 
 export default forceIsomorphicConfigValues(
@@ -33,6 +40,8 @@ export default forceIsomorphicConfigValues(
     'brandsTaxonomyId',
     'showSingleVariantOptions',
     'lastUpdatedProductsPrerenderCount',
+    'productPlaceholderImageUrl',
+    'lineItemPlaceholderImageUrl',
   ]
 )
 
diff --git a/framework/spree/utils/normalize-cart.ts b/framework/spree/utils/normalize-cart.ts
index 47489193c..3d0f8f9eb 100644
--- a/framework/spree/utils/normalize-cart.ts
+++ b/framework/spree/utils/normalize-cart.ts
@@ -21,6 +21,11 @@ import type {
   OptionTypeAttr,
   VariantAttr,
 } from '@framework/types'
+import type { Image } from '@commerce/types/common'
+
+const placeholderImage = requireConfigValue('lineItemPlaceholderImageUrl') as
+  | string
+  | false
 
 const isColorProductOption = (productOptionType: OptionTypeAttr) => {
   return productOptionType.attributes.presentation === 'Color'
@@ -74,6 +79,10 @@ const normalizeVariant = (
     lineItemImage = productImage
   }
 
+  const image: Image =
+    lineItemImage ??
+    (placeholderImage === false ? undefined : { url: placeholderImage })
+
   return {
     id: spreeVariant.id,
     sku: spreeVariant.attributes.sku,
@@ -81,7 +90,7 @@ const normalizeVariant = (
     requiresShipping: true,
     price: parseFloat(spreeVariant.attributes.price),
     listPrice: parseFloat(spreeVariant.attributes.price),
-    image: lineItemImage,
+    image,
     isInStock: spreeVariant.attributes.in_stock,
     availableForSale: spreeVariant.attributes.purchasable,
     ...(spreeVariant.attributes.weight === '0.0'
diff --git a/framework/spree/utils/normalize-product.ts b/framework/spree/utils/normalize-product.ts
index d390e8d9a..28325943e 100644
--- a/framework/spree/utils/normalize-product.ts
+++ b/framework/spree/utils/normalize-product.ts
@@ -1,5 +1,6 @@
 import type {
   Product,
+  ProductImage,
   ProductOption,
   ProductPrice,
   ProductVariant,
@@ -18,6 +19,10 @@ import { findIncluded, findIncludedOfType } from './find-json-api-documents'
 import getProductPath from './get-product-path'
 import MissingPrimaryVariantError from '@framework/errors/MissingPrimaryVariantError'
 
+const placeholderImage = requireConfigValue('productPlaceholderImageUrl') as
+  | string
+  | false
+
 const normalizeProduct = (
   spreeSuccessResponse: JsonApiSingleResponse | JsonApiListResponse,
   spreeProduct: ProductAttr
@@ -44,11 +49,18 @@ const normalizeProduct = (
     'images'
   )
 
-  const images = getMediaGallery(
+  const productImages = getMediaGallery(
     spreeImageRecords,
     createGetAbsoluteImageUrl(requireConfigValue('imageHost') as string)
   )
 
+  const images: ProductImage[] =
+    productImages.length === 0
+      ? placeholderImage === false
+        ? []
+        : [{ url: placeholderImage }]
+      : productImages
+
   const price: ProductPrice = {
     value: parseFloat(spreeProduct.attributes.price),
     currencyCode: spreeProduct.attributes.currency,
diff --git a/framework/spree/utils/validate-placeholder-image-url.ts b/framework/spree/utils/validate-placeholder-image-url.ts
new file mode 100644
index 000000000..cce2e27da
--- /dev/null
+++ b/framework/spree/utils/validate-placeholder-image-url.ts
@@ -0,0 +1,15 @@
+const validatePlaceholderImageUrl = (
+  placeholderUrlOrFalse: unknown
+): string | false => {
+  if (!placeholderUrlOrFalse || placeholderUrlOrFalse === 'false') {
+    return false
+  }
+
+  if (typeof placeholderUrlOrFalse === 'string') {
+    return placeholderUrlOrFalse
+  }
+
+  throw new TypeError('placeholderUrlOrFalse must be a string or falsy.')
+}
+
+export default validatePlaceholderImageUrl