diff --git a/packages/website/public/index.html b/packages/website/public/index.html
index 4c0985c718..060f2c3c2d 100644
--- a/packages/website/public/index.html
+++ b/packages/website/public/index.html
@@ -70,7 +70,18 @@
         })(document, 'script', 'twitter-wjs');
     </script>
     <!-- End Twitter SDK -->
-
+    <!-- Hotjar Tracking Code for https://0xproject.com/ -->
+    <script>
+        (function (h, o, t, j, a, r) {
+            h.hj = h.hj || function () { (h.hj.q = h.hj.q || []).push(arguments) };
+            h._hjSettings = { hjid: 935597, hjsv: 6 };
+            a = o.getElementsByTagName('head')[0];
+            r = o.createElement('script'); r.async = 1;
+            r.src = t + h._hjSettings.hjid + j + h._hjSettings.hjsv;
+            a.appendChild(r);
+        })(window, document, 'https://static.hotjar.com/c/hotjar-', '.js?sv=');
+    </script>
+    <!-- End Hotjar Tracking Code -->
     <!-- Main -->
     <script type="text/javascript" crossorigin="anonymous" src="/bundle.js" charset="utf-8"></script>
 </body>
diff --git a/packages/website/ts/components/onboarding/onboarding_card.tsx b/packages/website/ts/components/onboarding/onboarding_card.tsx
index 48e8ab0220..ba5b3d6eaa 100644
--- a/packages/website/ts/components/onboarding/onboarding_card.tsx
+++ b/packages/website/ts/components/onboarding/onboarding_card.tsx
@@ -39,7 +39,7 @@ export const OnboardingCard: React.StatelessComponent<OnboardingCardProps> = ({
     borderRadius,
 }) => (
     <Island borderRadius={borderRadius}>
-        <Container paddingRight="30px" paddingLeft="30px" maxWidth={350} paddingTop="15px" paddingBottom="15px">
+        <Container paddingRight="30px" paddingLeft="30px" paddingTop="15px" paddingBottom="15px">
             <div className="flex flex-column">
                 <div className="flex justify-between">
                     <Title>{title}</Title>
diff --git a/packages/website/ts/components/onboarding/onboarding_flow.tsx b/packages/website/ts/components/onboarding/onboarding_flow.tsx
index 1f4c6df82d..c2b4a4ca71 100644
--- a/packages/website/ts/components/onboarding/onboarding_flow.tsx
+++ b/packages/website/ts/components/onboarding/onboarding_flow.tsx
@@ -6,13 +6,29 @@ import { ContinueButtonDisplay, OnboardingTooltip } from 'ts/components/onboardi
 import { Animation } from 'ts/components/ui/animation';
 import { Container } from 'ts/components/ui/container';
 import { Overlay } from 'ts/components/ui/overlay';
+import { PointerDirection } from 'ts/components/ui/pointer';
 import { zIndex } from 'ts/style/z_index';
 
-export interface Step {
+export interface FixedPositionSettings {
+    type: 'fixed';
+    top?: string;
+    bottom?: string;
+    left?: string;
+    right?: string;
+    pointerDirection?: PointerDirection;
+}
+
+export interface TargetPositionSettings {
+    type: 'target';
     target: string;
+    placement: Placement;
+}
+
+export interface Step {
+    // Provide either a CSS selector, or fixed position settings. Only applies to desktop.
+    position: TargetPositionSettings | FixedPositionSettings;
     title?: string;
     content: React.ReactNode;
-    placement?: Placement;
     shouldHideBackButton?: boolean;
     shouldHideNextButton?: boolean;
     continueButtonDisplay?: ContinueButtonDisplay;
@@ -40,18 +56,30 @@ export class OnboardingFlow extends React.Component<OnboardingFlowProps> {
             return null;
         }
         let onboardingElement = null;
+        const currentStep = this._getCurrentStep();
         if (this.props.isMobile) {
-            onboardingElement = <Animation type="easeUpFromBottom">{this._renderOnboardignCard()}</Animation>;
-        } else {
+            onboardingElement = <Animation type="easeUpFromBottom">{this._renderOnboardingCard()}</Animation>;
+        } else if (currentStep.position.type === 'target') {
+            const { placement, target } = currentStep.position;
             onboardingElement = (
-                <Popper
-                    referenceElement={this._getElementForStep()}
-                    placement={this._getCurrentStep().placement}
-                    positionFixed={true}
-                >
+                <Popper referenceElement={document.querySelector(target)} placement={placement} positionFixed={true}>
                     {this._renderPopperChildren.bind(this)}
                 </Popper>
             );
+        } else if (currentStep.position.type === 'fixed') {
+            const { top, right, bottom, left, pointerDirection } = currentStep.position;
+            onboardingElement = (
+                <Container
+                    position="fixed"
+                    zIndex={zIndex.aboveOverlay}
+                    top={top}
+                    right={right}
+                    bottom={bottom}
+                    left={left}
+                >
+                    {this._renderToolTip(pointerDirection)}
+                </Container>
+            );
         }
         if (this.props.disableOverlay) {
             return onboardingElement;
@@ -63,9 +91,6 @@ export class OnboardingFlow extends React.Component<OnboardingFlowProps> {
             </div>
         );
     }
-    private _getElementForStep(): Element {
-        return document.querySelector(this._getCurrentStep().target);
-    }
     private _renderPopperChildren(props: PopperChildrenProps): React.ReactNode {
         const customStyles = { zIndex: zIndex.aboveOverlay };
         // On re-render, we want to re-center the popper.
@@ -76,7 +101,7 @@ export class OnboardingFlow extends React.Component<OnboardingFlowProps> {
             </div>
         );
     }
-    private _renderToolTip(): React.ReactNode {
+    private _renderToolTip(pointerDirection?: PointerDirection): React.ReactNode {
         const { steps, stepIndex } = this.props;
         const step = steps[stepIndex];
         const isLastStep = steps.length - 1 === stepIndex;
@@ -94,12 +119,13 @@ export class OnboardingFlow extends React.Component<OnboardingFlowProps> {
                     continueButtonDisplay={step.continueButtonDisplay}
                     continueButtonText={step.continueButtonText}
                     onContinueButtonClick={step.onContinueButtonClick}
+                    pointerDirection={pointerDirection}
                 />
             </Container>
         );
     }
 
-    private _renderOnboardignCard(): React.ReactNode {
+    private _renderOnboardingCard(): React.ReactNode {
         const { steps, stepIndex } = this.props;
         const step = steps[stepIndex];
         const isLastStep = steps.length - 1 === stepIndex;
diff --git a/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx b/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
index 6bfa5c75ff..b7c5a9f64c 100644
--- a/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
+++ b/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
@@ -9,7 +9,12 @@ import { AddEthOnboardingStep } from 'ts/components/onboarding/add_eth_onboardin
 import { CongratsOnboardingStep } from 'ts/components/onboarding/congrats_onboarding_step';
 import { InstallWalletOnboardingStep } from 'ts/components/onboarding/install_wallet_onboarding_step';
 import { IntroOnboardingStep } from 'ts/components/onboarding/intro_onboarding_step';
-import { OnboardingFlow, Step } from 'ts/components/onboarding/onboarding_flow';
+import {
+    FixedPositionSettings,
+    OnboardingFlow,
+    Step,
+    TargetPositionSettings,
+} from 'ts/components/onboarding/onboarding_flow';
 import { SetAllowancesOnboardingStep } from 'ts/components/onboarding/set_allowances_onboarding_step';
 import { UnlockWalletOnboardingStep } from 'ts/components/onboarding/unlock_wallet_onboarding_step';
 import {
@@ -45,8 +50,6 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
     private _unlisten: () => void;
     public componentDidMount(): void {
         this._adjustStepIfShould();
-        // Wait until the step is adjusted to decide whether we should show onboarding.
-        setTimeout(this._autoStartOnboardingIfShould.bind(this), 1000);
         // If there is a route change, just close onboarding.
         this._unlisten = this.props.history.listen(() => this.props.updateIsRunning(false));
     }
@@ -61,6 +64,9 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
                 document.querySelector('.wallet').scrollIntoView();
             }
         }
+        if (!prevProps.blockchainIsLoaded && this.props.blockchainIsLoaded) {
+            this._autoStartOnboardingIfShould();
+        }
     }
     public render(): React.ReactNode {
         return (
@@ -76,56 +82,61 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
         );
     }
     private _getSteps(): Step[] {
+        const nextToWalletPosition: TargetPositionSettings = {
+            type: 'target',
+            target: '.wallet',
+            placement: 'right',
+        };
+        const underMetamaskExtension: FixedPositionSettings = {
+            type: 'fixed',
+            top: '30px',
+            right: '10px',
+            pointerDirection: 'top',
+        };
         const steps: Step[] = [
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: '0x Ecosystem Setup',
                 content: <InstallWalletOnboardingStep />,
-                placement: 'right',
                 shouldHideBackButton: true,
                 shouldHideNextButton: true,
             },
             {
-                target: '.wallet',
+                position: underMetamaskExtension,
                 title: '0x Ecosystem Setup',
                 content: <UnlockWalletOnboardingStep />,
-                placement: 'right',
                 shouldHideBackButton: true,
                 shouldHideNextButton: true,
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: '0x Ecosystem Account Setup',
                 content: <IntroOnboardingStep />,
-                placement: 'right',
                 shouldHideBackButton: true,
                 continueButtonDisplay: 'enabled',
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: 'Step 1: Add ETH',
                 content: (
                     <AddEthOnboardingStep userEthBalanceInWei={this.props.userEtherBalanceInWei || new BigNumber(0)} />
                 ),
-                placement: 'right',
                 continueButtonDisplay: this._userHasVisibleEth() ? 'enabled' : 'disabled',
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: 'Step 2: Wrap ETH',
                 content: <WrapEthOnboardingStep1 />,
-                placement: 'right',
                 continueButtonDisplay: 'enabled',
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: 'Step 2: Wrap ETH',
                 content: <WrapEthOnboardingStep2 />,
-                placement: 'right',
                 continueButtonDisplay: this._userHasVisibleWeth() ? 'enabled' : 'disabled',
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: 'Step 2: Wrap ETH',
                 content: (
                     <WrapEthOnboardingStep3
@@ -134,11 +145,10 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
                         }
                     />
                 ),
-                placement: 'right',
                 continueButtonDisplay: this._userHasVisibleWeth() ? 'enabled' : 'disabled',
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: 'Step 3: Unlock Tokens',
                 content: (
                     <SetAllowancesOnboardingStep
@@ -147,14 +157,12 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
                         doesUserHaveAllowancesForWethAndZrx={this._doesUserHaveAllowancesForWethAndZrx()}
                     />
                 ),
-                placement: 'right',
                 continueButtonDisplay: this._doesUserHaveAllowancesForWethAndZrx() ? 'enabled' : 'disabled',
             },
             {
-                target: '.wallet',
+                position: nextToWalletPosition,
                 title: '🎉  The Ecosystem Awaits',
                 content: <CongratsOnboardingStep />,
-                placement: 'right',
                 continueButtonDisplay: 'enabled',
                 shouldHideNextButton: true,
                 continueButtonText: 'Enter the 0x Ecosystem',
@@ -221,7 +229,7 @@ class PlainPortalOnboardingFlow extends React.Component<PortalOnboardingFlowProp
     }
     private _autoStartOnboardingIfShould(): void {
         if (
-            (this.props.stepIndex === 0 && !this.props.isRunning) ||
+            (this.props.stepIndex === 0 && !this.props.isRunning && this.props.blockchainIsLoaded) ||
             (!this.props.isRunning && !this.props.hasBeenClosed && this.props.blockchainIsLoaded)
         ) {
             const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
diff --git a/packages/website/ts/components/onboarding/unlock_wallet_onboarding_step.tsx b/packages/website/ts/components/onboarding/unlock_wallet_onboarding_step.tsx
index 0039aa5457..4ed7137d4a 100644
--- a/packages/website/ts/components/onboarding/unlock_wallet_onboarding_step.tsx
+++ b/packages/website/ts/components/onboarding/unlock_wallet_onboarding_step.tsx
@@ -10,7 +10,7 @@ export const UnlockWalletOnboardingStep: React.StatelessComponent<UnlockWalletOn
             <Container marginTop="15px" marginBottom="15px">
                 <img src="/images/metamask_icon.png" height="50px" width="50px" />
             </Container>
-            <Text center={true}>Unlock your metamask extension to get started.</Text>
+            <Text center={true}>Unlock your MetaMask extension to get started.</Text>
         </div>
     </div>
 );
diff --git a/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx b/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
index 80ff8c7ff6..02bc1b0146 100644
--- a/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
+++ b/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
@@ -9,6 +9,7 @@ import { Container } from 'ts/components/ui/container';
 import { Image } from 'ts/components/ui/image';
 import { Island } from 'ts/components/ui/island';
 import { colors } from 'ts/style/colors';
+import { media } from 'ts/style/media';
 import { styled } from 'ts/style/theme';
 import { WebsiteBackendRelayerInfo } from 'ts/types';
 import { utils } from 'ts/utils/utils';
@@ -111,6 +112,9 @@ const GridTile = styled(PlainGridTile)`
     &:hover {
         transform: translate(0px, -3px);
     }
+    ${media.small`
+        transform: none;
+    `};
 `;
 
 interface SectionProps {
diff --git a/packages/website/ts/redux/store.ts b/packages/website/ts/redux/store.ts
index 0d0e6cea1d..2672e3f613 100644
--- a/packages/website/ts/redux/store.ts
+++ b/packages/website/ts/redux/store.ts
@@ -13,9 +13,11 @@ export const store: ReduxStore<State> = createStore(
 );
 store.subscribe(
     _.throttle(() => {
+        const state = store.getState();
         // Persisted state
         stateStorage.saveState({
-            hasPortalOnboardingBeenClosed: store.getState().hasPortalOnboardingBeenClosed,
+            hasPortalOnboardingBeenClosed: state.hasPortalOnboardingBeenClosed,
+            isPortalOnboardingShowing: state.isPortalOnboardingShowing,
         });
     }, ONE_SECOND),
 );
diff --git a/packages/website/ts/style/media.ts b/packages/website/ts/style/media.ts
new file mode 100644
index 0000000000..3c992eb9f7
--- /dev/null
+++ b/packages/website/ts/style/media.ts
@@ -0,0 +1,14 @@
+import { css } from 'ts/style/theme';
+import { ScreenWidths } from 'ts/types';
+
+const generateMediaWrapper = (screenWidth: ScreenWidths) => (...args: any[]) => css`
+    @media (max-width: ${screenWidth}) {
+        ${css.apply(css, args)};
+    }
+`;
+
+export const media = {
+    small: generateMediaWrapper(ScreenWidths.Sm),
+    medium: generateMediaWrapper(ScreenWidths.Md),
+    large: generateMediaWrapper(ScreenWidths.Lg),
+};
diff --git a/packages/website/ts/types.ts b/packages/website/ts/types.ts
index 2e4cf84d00..14e777d1a9 100644
--- a/packages/website/ts/types.ts
+++ b/packages/website/ts/types.ts
@@ -215,10 +215,11 @@ export interface ContractEvent {
 }
 
 export type ValidatedBigNumberCallback = (isValid: boolean, amount?: BigNumber) => void;
+// Associated values are in `em` units
 export enum ScreenWidths {
-    Sm = 'SM',
-    Md = 'MD',
-    Lg = 'LG',
+    Sm = 40,
+    Md = 52,
+    Lg = 64,
 }
 
 export enum AlertTypes {
diff --git a/packages/website/ts/utils/utils.ts b/packages/website/ts/utils/utils.ts
index fc7901463d..2cda415450 100644
--- a/packages/website/ts/utils/utils.ts
+++ b/packages/website/ts/utils/utils.ts
@@ -29,9 +29,6 @@ import { configs } from 'ts/utils/configs';
 import { constants } from 'ts/utils/constants';
 import * as u2f from 'ts/vendor/u2f_api';
 
-const LG_MIN_EM = 64;
-const MD_MIN_EM = 52;
-
 const isDogfood = (): boolean => _.includes(window.location.href, configs.DOMAIN_DOGFOOD);
 
 export const utils = {
@@ -136,9 +133,9 @@ export const utils = {
 
         // This logic mirrors the CSS media queries in BassCSS for the `lg-`, `md-` and `sm-` CSS
         // class prefixes. Do not edit these.
-        if (widthInEm > LG_MIN_EM) {
+        if (widthInEm > ScreenWidths.Lg) {
             return ScreenWidths.Lg;
-        } else if (widthInEm > MD_MIN_EM) {
+        } else if (widthInEm > ScreenWidths.Md) {
             return ScreenWidths.Md;
         } else {
             return ScreenWidths.Sm;