diff --git a/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx b/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
index bf52684d7e..086cddc52e 100644
--- a/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
+++ b/packages/website/ts/components/onboarding/portal_onboarding_flow.tsx
@@ -1,12 +1,15 @@
+import { constants as sharedConstants } from '@0xproject/react-shared';
 import * as _ from 'lodash';
 import * as React from 'react';
 
 import { BigNumber } from '@0xproject/utils';
+import { analytics } from 'ts/utils/analytics';
 import { OnboardingFlow, Step } from 'ts/components/onboarding/onboarding_flow';
 import { ProviderType, TokenByAddress, TokenStateByAddress } from 'ts/types';
 import { utils } from 'ts/utils/utils';
 
 export interface PortalOnboardingFlowProps {
+    networkId: number;
     stepIndex: number;
     isRunning: boolean;
     userAddress: string;
@@ -34,8 +37,8 @@ export class PortalOnboardingFlow extends React.Component<PortalOnboardingFlowPr
                 steps={this._getSteps()}
                 stepIndex={this.props.stepIndex}
                 isRunning={this.props.isRunning}
-                onClose={this.props.updateIsRunning.bind(this, false)}
-                updateOnboardingStep={this.props.updateOnboardingStep}
+                onClose={this._closeOnboarding.bind(this)}
+                updateOnboardingStep={this._updateOnboardingStep.bind(this)}
             />
         );
     }
@@ -122,7 +125,19 @@ export class PortalOnboardingFlow extends React.Component<PortalOnboardingFlowPr
     }
     private _autoStartOnboardingIfShould(): void {
         if (!this.props.isRunning && !this.props.hasBeenSeen && this.props.blockchainIsLoaded) {
+            const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+            analytics.logEvent('Portal', 'Onboarding Started - Automatic', networkName, this.props.stepIndex);
             this.props.updateIsRunning(true);
         }
     }
+    private _updateOnboardingStep(stepIndex: number): void {
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        this.props.updateOnboardingStep(stepIndex);
+        analytics.logEvent('Portal', 'Update Onboarding Step', networkName, stepIndex);
+    }
+    private _closeOnboarding(): void {
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        this.props.updateIsRunning(false);
+        analytics.logEvent('Portal', 'Onboarding Closed', networkName, this.props.stepIndex);
+    }
 }
diff --git a/packages/website/ts/components/portal/portal.tsx b/packages/website/ts/components/portal/portal.tsx
index 1b3bf3daef..3e9f4ebb2c 100644
--- a/packages/website/ts/components/portal/portal.tsx
+++ b/packages/website/ts/components/portal/portal.tsx
@@ -1,4 +1,4 @@
-import { colors, Styles } from '@0xproject/react-shared';
+import { colors, constants as sharedConstants, Styles } from '@0xproject/react-shared';
 import { BigNumber } from '@0xproject/utils';
 import * as _ from 'lodash';
 import * as React from 'react';
@@ -6,6 +6,7 @@ import * as DocumentTitle from 'react-document-title';
 import { Route, RouteComponentProps, Switch } from 'react-router-dom';
 
 import { Blockchain } from 'ts/blockchain';
+import { analytics } from 'ts/utils/analytics';
 import { BlockchainErrDialog } from 'ts/components/dialogs/blockchain_err_dialog';
 import { LedgerConfigDialog } from 'ts/components/dialogs/ledger_config_dialog';
 import { PortalDisclaimerDialog } from 'ts/components/dialogs/portal_disclaimer_dialog';
@@ -71,6 +72,7 @@ export interface PortalProps {
     flashMessage?: string | React.ReactNode;
     lastForceTokenStateRefetch: number;
     translate: Translate;
+    portalOnboardingStep: number;
 }
 
 interface PortalState {
@@ -358,6 +360,8 @@ export class Portal extends React.Component<PortalProps, PortalState> {
     }
 
     private _startOnboarding(): void {
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        analytics.logEvent('Portal', 'Onboarding Started - Manual', networkName, this.props.portalOnboardingStep);
         this.props.dispatcher.updatePortalOnboardingShowing(true);
     }
     private _renderWalletSection(): React.ReactNode {
diff --git a/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx b/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
index fbb6341642..7ff8208b09 100644
--- a/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
+++ b/packages/website/ts/components/relayer_index/relayer_grid_tile.tsx
@@ -1,7 +1,8 @@
-import { Styles } from '@0xproject/react-shared';
+import { constants as sharedConstants, Styles } from '@0xproject/react-shared';
 import * as _ from 'lodash';
 import { GridTile } from 'material-ui/GridList';
 import * as React from 'react';
+import { analytics } from 'ts/utils/analytics';
 
 import { TopTokens } from 'ts/components/relayer_index/relayer_top_tokens';
 import { Container } from 'ts/components/ui/container';
@@ -64,10 +65,14 @@ export const RelayerGridTile: React.StatelessComponent<RelayerGridTileProps> = (
     const link = props.relayerInfo.appUrl || props.relayerInfo.url;
     const topTokens = props.relayerInfo.topTokens;
     const weeklyTxnVolume = props.relayerInfo.weeklyTxnVolume;
+    let trackRelayerClick = (): void => undefined;
+    const networkName = sharedConstants.NETWORK_NAME_BY_ID[props.networkId];
+    const eventLabel = `${props.relayerInfo.name}-${networkName}`;
+    trackRelayerClick = () => analytics.logEvent('Portal', 'Relayer Click', eventLabel);
     return (
         <Island style={styles.root} Component={GridTile}>
             <div style={styles.innerDiv}>
-                <a href={link} target="_blank" style={{ textDecoration: 'none' }}>
+                <a href={link} target="_blank" style={{ textDecoration: 'none' }} onClick={trackRelayerClick}>
                     <ImgWithFallback
                         src={props.relayerInfo.headerImgUrl}
                         fallbackSrc={FALLBACK_IMG_SRC}
diff --git a/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx b/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx
index a5754180b9..75335185ac 100644
--- a/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx
+++ b/packages/website/ts/components/relayer_index/relayer_top_tokens.tsx
@@ -1,6 +1,7 @@
-import { colors, EtherscanLinkSuffixes, Styles, utils as sharedUtils } from '@0xproject/react-shared';
+import { colors, constants as sharedConstants, EtherscanLinkSuffixes, Styles, utils as sharedUtils } from '@0xproject/react-shared';
 import * as _ from 'lodash';
 import * as React from 'react';
+import { analytics } from 'ts/utils/analytics';
 
 import { WebsiteBackendTokenInfo } from 'ts/types';
 
@@ -61,6 +62,9 @@ class TokenLink extends React.Component<TokenLinkProps, TokenLinkState> {
             cursor: 'pointer',
             opacity: this.state.isHovering ? 0.5 : 1,
         };
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        const eventLabel = `${this.props.tokenInfo.symbol}-${networkName}`;
+        const trackTokenClick = () => analytics.logEvent('Portal', 'Token Click', eventLabel);
         return (
             <a
                 href={tokenLinkFromToken(this.props.tokenInfo, this.props.networkId)}
@@ -68,6 +72,7 @@ class TokenLink extends React.Component<TokenLinkProps, TokenLinkState> {
                 style={style}
                 onMouseEnter={this._onToggleHover.bind(this, true)}
                 onMouseLeave={this._onToggleHover.bind(this, false)}
+                onClick={trackTokenClick}
             >
                 {this.props.tokenInfo.symbol}
             </a>
diff --git a/packages/website/ts/components/wallet/wallet.tsx b/packages/website/ts/components/wallet/wallet.tsx
index f80be6313d..237e863063 100644
--- a/packages/website/ts/components/wallet/wallet.tsx
+++ b/packages/website/ts/components/wallet/wallet.tsx
@@ -1,9 +1,10 @@
-import { EtherscanLinkSuffixes, Styles, utils as sharedUtils } from '@0xproject/react-shared';
+import { constants as sharedConstants, EtherscanLinkSuffixes, Styles, utils as sharedUtils } from '@0xproject/react-shared';
 import { BigNumber, errorUtils } from '@0xproject/utils';
 import { Web3Wrapper } from '@0xproject/web3-wrapper';
 import * as _ from 'lodash';
 import CircularProgress from 'material-ui/CircularProgress';
 import FloatingActionButton from 'material-ui/FloatingActionButton';
+
 import { ListItem } from 'material-ui/List';
 import ActionAccountBalanceWallet from 'material-ui/svg-icons/action/account-balance-wallet';
 import ContentAdd from 'material-ui/svg-icons/content/add';
@@ -12,6 +13,7 @@ import * as React from 'react';
 import { Link } from 'react-router-dom';
 import firstBy = require('thenby');
 
+import { analytics } from 'ts/utils/analytics';
 import { Blockchain } from 'ts/blockchain';
 import { AllowanceToggle } from 'ts/components/inputs/allowance_toggle';
 import { Container } from 'ts/components/ui/container';
@@ -495,18 +497,24 @@ export class Wallet extends React.Component<WalletProps, WalletState> {
             }
         }
         const onClick = isWrappedEtherDirectionOpen
-            ? this._closeWrappedEtherActionRow.bind(this)
+            ? this._closeWrappedEtherActionRow.bind(this, wrappedEtherDirection)
             : this._openWrappedEtherActionRow.bind(this, wrappedEtherDirection);
         return (
             <IconButton iconName={buttonIconName} labelText={buttonLabel} onClick={onClick} color={colors.mediumBlue} />
         );
     }
     private _openWrappedEtherActionRow(wrappedEtherDirection: Side): void {
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        const action = wrappedEtherDirection === Side.Deposit ? 'Wallet - Wrap ETH Opened' : 'Wallet - Unwrap WETH Opened';
+        analytics.logEvent('Portal', action, networkName);
         this.setState({
             wrappedEtherDirection,
         });
     }
-    private _closeWrappedEtherActionRow(): void {
+    private _closeWrappedEtherActionRow(wrappedEtherDirection: Side): void {
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
+        const action = wrappedEtherDirection === Side.Deposit ? 'Wallet - Wrap ETH Closed' : 'Wallet - Unwrap WETH Closed';
+        analytics.logEvent('Portal', action, networkName);
         this.setState({
             wrappedEtherDirection: undefined,
         });
diff --git a/packages/website/ts/components/wallet/wrap_ether_item.tsx b/packages/website/ts/components/wallet/wrap_ether_item.tsx
index f652571423..1651595caf 100644
--- a/packages/website/ts/components/wallet/wrap_ether_item.tsx
+++ b/packages/website/ts/components/wallet/wrap_ether_item.tsx
@@ -1,4 +1,4 @@
-import { Styles } from '@0xproject/react-shared';
+import { constants as sharedConstants, Styles } from '@0xproject/react-shared';
 import { BigNumber, logUtils } from '@0xproject/utils';
 import { Web3Wrapper } from '@0xproject/web3-wrapper';
 import * as _ from 'lodash';
@@ -6,6 +6,7 @@ import FlatButton from 'material-ui/FlatButton';
 import * as React from 'react';
 
 import { Blockchain } from 'ts/blockchain';
+import { analytics } from 'ts/utils/analytics';
 import { EthAmountInput } from 'ts/components/inputs/eth_amount_input';
 import { TokenAmountInput } from 'ts/components/inputs/token_amount_input';
 import { Dispatcher } from 'ts/redux/dispatcher';
@@ -186,6 +187,7 @@ export class WrapEtherItem extends React.Component<WrapEtherItemProps, WrapEther
         this.setState({
             isEthConversionHappening: true,
         });
+        const networkName = sharedConstants.NETWORK_NAME_BY_ID[this.props.networkId];
         try {
             const etherToken = this.props.etherToken;
             const amountToConvert = this.state.currentInputAmount;
@@ -193,10 +195,12 @@ export class WrapEtherItem extends React.Component<WrapEtherItemProps, WrapEther
                 await this.props.blockchain.convertEthToWrappedEthTokensAsync(etherToken.address, amountToConvert);
                 const ethAmount = Web3Wrapper.toUnitAmount(amountToConvert, constants.DECIMAL_PLACES_ETH);
                 this.props.dispatcher.showFlashMessage(`Successfully wrapped ${ethAmount.toString()} ETH to WETH`);
+                analytics.logEvent('Portal', 'Wrap ETH Successfully', networkName);
             } else {
                 await this.props.blockchain.convertWrappedEthTokensToEthAsync(etherToken.address, amountToConvert);
                 const tokenAmount = Web3Wrapper.toUnitAmount(amountToConvert, etherToken.decimals);
                 this.props.dispatcher.showFlashMessage(`Successfully unwrapped ${tokenAmount.toString()} WETH to ETH`);
+                analytics.logEvent('Portal', 'Unwrap WETH Successfully', networkName);
             }
             await this.props.refetchEthTokenStateAsync();
             this.props.onConversionSuccessful();
@@ -207,11 +211,13 @@ export class WrapEtherItem extends React.Component<WrapEtherItemProps, WrapEther
             } else if (!utils.didUserDenyWeb3Request(errMsg)) {
                 logUtils.log(`Unexpected error encountered: ${err}`);
                 logUtils.log(err.stack);
-                const errorMsg =
-                    this.props.direction === Side.Deposit
-                        ? 'Failed to wrap your ETH. Please try again.'
-                        : 'Failed to unwrap your WETH. Please try again.';
-                this.props.dispatcher.showFlashMessage(errorMsg);
+                if (this.props.direction === Side.Deposit) {
+                    this.props.dispatcher.showFlashMessage('Failed to wrap your ETH. Please try again.');
+                    analytics.logEvent('Portal', 'Wrap ETH Failed', networkName);
+                } else {
+                    this.props.dispatcher.showFlashMessage('Failed to unwrap your WETH. Please try again.');
+                    analytics.logEvent('Portal', 'Unwrap WETH Failed', networkName);
+                }
                 await errorReporter.reportAsync(err);
             }
         }
diff --git a/packages/website/ts/containers/portal.ts b/packages/website/ts/containers/portal.ts
index 5876e65f55..4f33ca1b1e 100644
--- a/packages/website/ts/containers/portal.ts
+++ b/packages/website/ts/containers/portal.ts
@@ -28,6 +28,7 @@ interface ConnectedState {
     userSuppliedOrderCache: Order;
     flashMessage?: string | React.ReactNode;
     translate: Translate;
+    portalOnboardingStep: number;
 }
 
 interface ConnectedDispatch {
@@ -76,6 +77,7 @@ const mapStateToProps = (state: State, _ownProps: PortalComponentProps): Connect
         userSuppliedOrderCache: state.userSuppliedOrderCache,
         flashMessage: state.flashMessage,
         translate: state.translate,
+        portalOnboardingStep: state.portalOnboardingStep,
     };
 };
 
diff --git a/packages/website/ts/containers/portal_onboarding_flow.ts b/packages/website/ts/containers/portal_onboarding_flow.ts
index 4298ab2753..67ee6bb284 100644
--- a/packages/website/ts/containers/portal_onboarding_flow.ts
+++ b/packages/website/ts/containers/portal_onboarding_flow.ts
@@ -12,6 +12,7 @@ interface PortalOnboardingFlowProps {
 }
 
 interface ConnectedState {
+    networkId: number;
     stepIndex: number;
     isRunning: boolean;
     userAddress: string;
@@ -29,6 +30,7 @@ interface ConnectedDispatch {
 }
 
 const mapStateToProps = (state: State, _ownProps: PortalOnboardingFlowProps): ConnectedState => ({
+    networkId: state.networkId,
     stepIndex: state.portalOnboardingStep,
     isRunning: state.isPortalOnboardingShowing,
     userAddress: state.userAddress,