wip: Add concept page

messages/en.json

@@ -178,6 +178,21 @@
         "title": "Banto (Head Clerk): Masaki Nishikawa",
         "body": "Nishikawa is engaged in manufacturing management, sales management, liquor tax management, general affairs and sales administration. A trustworthy and dependable presence, it is often said that “if you need anything, just ask Nishikawa.” Nishikawa joined Matsumoto Sake Brewery in Kyoto in 2006. After serving as head clerk there for many years, Nishikawa joined suginomori brewery in 2021. He strives to create an environment in which the brewer can fully concentrate on their craft."
       }
+    },
+    "concept": {
+      "title": "beyond brewing",
+      "para001": "At suginomori brewery, our mission is to pass down Japanese sake culture to future generations.",
+      "para002": "To achieve this, we reexamine conventional practices of the sake industry and experiment with new endeavors.",
+      "para003": "We aim to go beyond brewing – exploring sake with a free and creative approach, to help spread the beauty of sake to the world.",
+      "subtitle001": "about suginomori brewery",
+      "para004": "In 2021, we restored Suginomori Shuzo, a sake brewery nestled in the historic town of Narai-juku, established in 1793 but closed down in 2012. After upgrading the facilities and optimizing the space to a third of its original size, it was reborn as suginomori brewery.",
+      "subtitle002": "our approach",
+      "para005": "In the process of revitalization, we found that the number of sake breweries, which used to be close to local life, has been decreasing year by year due to the decline in domestic demand for sake, and that abandoned farmland has been growing along with it. We wanted to take these issues seriously.",
+      "para006": "We listen to what farmers have to say and visit their rice fields.",
+      "para007": "We will realize a stable production environment by introducing a new four-season brewing method that allows year-round brewing.",
+      "para008": "These are small steps, but we believe that these efforts will lead to the future.",
+      "para009": "One of our challenges is to become an “open brewery”. Our brewery is adjacent to an old private house on the same site and the restaurant of BYAKU Narai, an accommodation facility that was partially renovated from a former sake brewery. The brewery is separated from the restaurant by a single large glass partition, and we believe that this will provide an opportunity for visitors to experience the sake brewing process up close, which is usually difficult to see, and to develop an interest in sake.",
+      "para010": "Finally, the brand name “narai” was chosen with the hope that our sake will be a catalyst for people around the world to learn about and visit the charming inn town of Naraijuku. We would be happy if you could stop by suginomori brewery when you come to Narai."
     }
   }
 }